Commission
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OUR VISION
To be recognized as the most-desired avocado in the world by fostering a vibrant industry.
OUR MISSION
To maximize grower returns by enhancing premium brand positioning for California avocados and improving grower sustainability.
CAC News
May 7, 2023
The California Avocado Commission is seeking candidates for its board of directors’ public member position. This volunteer position — which will run through October 31, 2024 — provides the member with an opportunity to represent the community and have a voice in the future of the California avocado industry.
May 7, 2023
The California Avocado Commission currently has two alternate producer seats available on the CAC Board of Directors. The available positions are for districts 3 and 4 with the terms of office ending October 31, 2023.
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Apr 30, 2023
The latest issue of the California Avocado Commission’s quarterly From the Grove is now available online.
Apr 28, 2023
The California Avocado Commission’s annual grower crop survey plays a critical role in helping the Commission assess the industry’s overall productivity and better understand and address the challenges growers face. By completing the survey, California avocado growers can help the Commission fine tune the California crop estimate.
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Apr 13, 2023
The California Avocado Commission encourages stakeholders to attend the upcoming CAC 2023 Annual Meetings where they can meet CAC’s new leadership team, learn more about the 2023 marketing campaign and gain insight into the grower-focused priorities of the Production Research and Industry Affairs teams.
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Mar 14, 2023
The California Avocado Commission has hired food industry veteran Terry Splane to be the organization’s new vice president of marketing, effective March 13, 2023. Mr. Splane fills the role vacated by Jan DeLyser following her retirement last month.
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Jan 18, 2023
The California Avocado Commission’s Winter 2022 edition of From the Grove is now available online. The publication covers a range of business, marketing, legislative and research topics of interest to the California avocado industry.
Jan 15, 2023
The California Avocado Commission Board of Directors is hosting district meetings in an effort to engage with grower constituents and participate in open dialogue and conversation about the future of the California avocado industry. On Tuesday, January 31, the Commission will host a District 2 Commissioner Grower Meeting in-person in Fallbrook, CA and online via Zoom.
Dec 30, 2022
In December 2022, the California Avocado Commission surveyed industry handlers to develop the 2023 California Avocado Pre-Season Crop Estimate. The estimate and harvest projections have now been released.
Dec 22, 2022
The California Avocado Commission will host a grower field day at Pine Tree Ranch in Santa Paula on January 25, 2023 from 9:30 a.m. – 11:30 a.m. Learn more about the event.