GreenSheet | April 1, 2022

The Spring 2022 edition of the California Avocado Commission’s quarterly publication — From the Grove — is now available on the California avocado growers website.

The California Avocado Commission’s 2021 Annual report is now available on the California avocado growers’ website.

Each season, the California Avocado Commission prepares and executes a trade media plan with broad reach and frequency to keep California avocados top-of-mind with key industry members and buyers prior to and during the season.

With California avocados harvested and headed to market earlier than usual in January 2022 and this year’s Big Game taking place later than usual, some of the California Avocado Commission’s most loyal retail partners launched promotions from the end of January to mid-February designed to move the early season fruit prior to and during one of the nation’s most popular sporting events.