Image In This Issue Trade Advertising: An Integral Part of the Commission Effort Market Should Improve As Season Progresses Avocado Tree Decline: What's Happening to Our Trees? Commission Hosts EPA Officials in SHB Infested Areas; Secures Additional Research Funding The Food Safety Modernization Act: How Does It Impact You? Drought Management Conference Targets Tree and Vine Crops The 2015-2020 Dietary Guidelines World Avocado Organization Launches; Eyes European Promotions Trade Marketing Team Prepares for California Avocado Season Message from the President 2014-15 CAC Annual Report Now Online From Ornamentals to Avocados: The Journey of One Grower Little and Often: Key to Maximizing Fertilizer Use in Avocado California by Nature #BigGameAdd: Instant Replay The Complexities of International Trade Chairman's Report SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April