Image In This Issue Message from the President Chairman's Report Quality of Southern California’s 2020 Water Supply Impacted Marketing in a Time of Upheaval Living Well with California Avocados Program Delivers Advanced Avocado Rootstock Selections Move to Commercial-Scale Field Trials CAC Retail Promotions Continue Despite Pandemic Avocado Tissue Culture Within Reach Commission’s Foodservice Promotions Support a Struggling Industry During Pandemic CAC’s Social Media Campaigns Address Consumer Concerns Avocados Take Center Stage at Biggest Little Farm Avocado Lace Bug Biology and Control World Avocado Production Prospects: California in Transition Africa Has Untapped Avocado Potential SubscribeCalifornia avocado industry members interested in subscribing to From the Grove should contact April Aymami, CAC Industry Affairs DirectorContact April